Emily Campbell graduated with a First Class BA Honours in Fine Art from Camberwell School of Art, before completing an MA in Alternative

Media at Chelsea School of Art. Having completed numerous Public Art Projects throughout the UK, she set up Blue Butterfly Flooring in 2009. BBF works closely with clients to create bespoke Vinyl Floors that dramatically transform spaces.



Creating Wonderful Worlds with Bespoke Vinyl Flooring

International Artist Emily Campbell has created stunning Bespoke Vinyl Flooring for 20 years.  Our unusual vinyl flooring is suitable for both domestic and commercial spaces and is hardwearing with an anti-slip surface.  Clients can choose from any of our stock designs, which will then be adapted to make sure it fits the space it is to be installed, this mean every floor is totally unique for each customer.  We have many different designs for you to look through and are always happy to incorporate your own photos into any of the designs.

The wonderful world of Blue Butterfly Flooring creates bespoke images for walls and floors that transform spaces into something quite extraordinary. Designs are created in conversation with the client using hundreds of digital photographs to create surreal landscapes for interiors. All the images for the flooring are taken from above emulating the sensation of standing in the actual landscape. Through the use of photography the images seek to create a world that on the one hand is real and on the other – imaginary. To see the inspiration and background of our designs, please go to


Emily Campbell says

“I come from a Fine Art background www.emilycampbell.co.uk and have always had a fascination with flooring, seeing the ground as a normally underused space for art. The floor in a room can dramatically shift the dynamic of a space by either creating drama, or a sense of tranquility. We are more used to floors being solid surfaces, such as wood, carpet, ceramic etc. – my designs are about creating illusions, telling stories and transforming spaces. Whilst once upon a time we would walk down the corridor to get to the bathroom, now we can jump over waves and count the fish to reach our destination. Our experience on entering a room can emulate that of a picnic on a hot summers day or a deep-sea dive in tropical oceans.


My process involves taking hundreds of photographs, all of which are taken from above. This means you really get the sense you are standing in an actual landscape. Every floor is completely unique and I thoroughly enjoy new challenges set by clients, especially when there is an existing floor surface or interior design concept that needs to be incorporated.   I see the design process as very much a 2-way conversation, with ideas and designs thrown back and forth until the client is happy.


The use of photography makes the designs seem very real, but at the same time they are completely imaginary. I play a lot with scale in the designs, our eyes seem to notice things of a similar scale, so initially ones focus of attention may be on the rabbits, badgers, foxes etc. on a return visit or closer inspection we start to notice all the insects and other details.”

Web Reviews / Articles

Stoke on Trent Sculpture Trail

This is Staffordshire – Capturing Nature

The Worlds 10 Most Romantic Sculptures

Edinburgh Sick Kids 

Seeing Stories – Public Art Commissions

The Good Web Guide

Creative Stoke Love Ties

Kings School Wolverhampton

Plymouth Hospitals

The Independent Review of White Chapel Open

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Scarlet Opus Trends Blog

Steph Loves to Draw – What a Wonderful World!

About Emily Campbell Artist


1991 – 1992                                             MA Alternative Media                                                           Chelsea School of Art, London.

1988 – 1991                                             B.A Hons (1st Class) Fine Art                                          Camberwell School of Art, London.

1987 – 1988                                             Art Foundation                                                                                          Norwich School of Art.


Current and Recent Work Experience

1993 – 2015

                                                     Lecturer in Fine Art, Staffordshire University.

Experience in:

  • BA and MA tutor – all levels.
  • Studio Practice.
  • Interview and assessment.
  • Module Manager Professional Practice.
  • Module Manager Site Specific Study.
  • Tutorials, seminars and group critiques.
  • Course development.
  • Written and verbal feedback.



2003 – 2004                           Arts for Health Coordinator, North Staffordshire Combined Healthcare NHS Trust

Experience in:

  • Writing strategy.
  • Setting up and managing projects.
  • Fund raising.
  • Curating exhibitions and events.
  • Presenting arts and health policies.
  • Organising conferences.


1997 – 2002                           Partner, Letting in the Light, in Stoke on Trent. Set up and run Socially Engaged Arts Group.

Experience in:

  • Creative activities with different communities, including youth, probation and special needs.
  • Setting up and managing projects.
  • Fund raising.
  • Creative consultancy.

Full clean driving license.

Proficient in Photoshop, Word and Power Point.


Design and Illustration.


Public Art Commissions


  • Whisby Natural World Play Area –Commissioned to create imagery for walls and Floor for indoor play area, incorporating elements of the local area.
  • Bristol Zoo – Commissioned to create walls and floor with jungle imagery for a new party room.



  • Stafford Hospital – Lead Artist for Stafford Hospital A and E Children’s Ward, working in Schools to create collages with local school children that were incorporated into the final large scale images.
  • Dentists Waiting Room – Private commission to create large scale artworks for walls and ceiling in the waiting and procedure rooms.



  • Milton Children’s Hospice, Cambridge – Commissioned to work with families and staff to create a large wall piece for the entrance to the Hospice.
  • Cambridge Crematorium – Commissioned to create large canvas artworks for the waiting area.


  • University Technical College, Cambridge – Commissioned to work with scientists and local students to create public artwork for the new build.


  • Cambridge and Peterborough Mental Health NHS – Lead Artist – created a series of Light Boxes for refurbished Dementia Ward.
  • Edinburgh Sick Kids Hospital – Working with staff and patients to created 2 large light boxes for the entrance to the Hospital


  • University of North Staffordshire Lead artist for new build Children’s Ward’s.
  • BSF project Dandelion Public Art Commission for Kings School Wolverhampton.
  • Blackburn New NHS Build – Major glazing commission for front of new Health Centre.


  • Manchester Children’s Hospital, A series of images and installations for Ward 78.
  • Edinburgh Children’s Hospital Accident and Emergency Dept – Lead artist for proposed artworks in new build A and E
  • Imagining Glossop. Glossop Primary Care New Build, Glossop.
  • Imagining Bury. Bury NHS. Large scale vinyl artworks for new Health Care Development, Bury.


  • Milton Keynes Dreaming. Working with community to create a 60 x 20 ft floor piece for exhibition at Young People’s Music Festival, Milton Keynes.
  • Imagining Plymouth. Photographic Commission for Plymouth Accident and Emergency Department.


  • Visions of Hartlepool. Hartlepool Police Station, Hartlepool.
  • Lead Artist for Haywood Hospital. To engage with the hospital community, and commission local art students to create a body of work that documents and ‘remembers’ the Haywood Hospital.
  • Magic Perry Common. Dove Health Centre, Birmingham.
  • From Lozell’s with Love and Respect. Lozell’s Health Centre Birmingham.


  • Views from Greenridge. Greenridge Health Centre, Birmingham.
  • Visions of Home. Summerfield Health Centre, Birmingham.
  • Views from Westheath, Westheath Health Centre, Birmingham.
  • Lead Artist for Reflective Space. A Kings Fund initiative for Harplands Hospital Stoke on Trent.


  • Lead Artist LIFT. Engaging with design teams, PCT’s, and local communities to create proposals for public artworks in five new build health centres in Birmingham.
  • Visions of You. Research Action Project in Stourport on Severn with pro/POSIT.


  • Love Ties. A Major Permanent Public Art Work, for Hanley Park Stoke on Trent.
  • The Medicine. A Digital Imaging Commission for Creative Remedies Arts and Health Website.
  • Love Ties 2. A Creative Partnerships project ‘Hearts on Fire’ digital project for Birches Head High School, Stoke on Trent.
  • How Does Your Garden Grow?. Summerbank Primary School, Stoke on Trent.
  • Beyond My Bricks and Mortar. Archbishop Grimshaw School Birmingham.
  • The Wall that Wished it Wasn’t There. A consultation commission for the Haywood Hospital, Stoke on Trent.



  • Shire Hall Gallery 2110.       Invited group exhibition Visual Illusions Shire Hall Gallery Stafford.


  • Without you I am Lost… Invited digital media exhibition at The University of Valencia, Spain.
  • The Blue Butterfly…Solo exhibition at The Potteries Museum and Art Gallery, Stoke on Trent.
  • Mosquito Night. Collaboration with performer Christine Watkins and scientist Angela Priestman at Herefordshire Courtyard Gallery.


  • Creature Carpet.       Selected exhibition Folly Gallery, Lancaster.


  • The Real Kitchen…Selected site-specific commission for exhibition ‘Cultivate’ Birmingham.


  • Recollections. Selected site-specific exhibition St Giles the Abbott Church, Cheadle.                  


Consultancy and Training

2009 – 2010 –      Guest Lecturer for Birmingham School of Art MA Arts and Health programme.

2008 –                      Exhibition selection for Potteries Museum and Art Gallery Open Exhibition.

2007 –                      Public Art Training Lead speaker for a Public Art Training event, Creative Interventions.

2003 –                      Design for ‘Sundance Visual Arts’ (A Commercial Audio Visual Company) created logo and name and have since had active role in advising on visual ideas.

2001-2003 –        Advisor for West Midlands Arts duties included: Writing reports about the region’s arts activities, the Local Education Authority on the Ikon Gallery’s Education Programme, advising on applications for funding.

2002 –                      Consulted on the development of Keele University Undergraduate Degree path in ‘Media, Communications and Culture’


Reviews, Press and Web links

2012 – Staffordshire Life Interview – See The World in a different Light – Jackie Gregory, August 2012

2010 – John Woodhouse Interview – Nature is Child’s Play for Emily, The Sentinel Saturday 09 October.

2009 Author Unknown. Emergency department at Derriford Hospital, Zest, Improving the Health Care Environment. http://www.zestarts.org.uk/pages/27

2008Steve Bould. Floored – The Sentinel

2008Christine Watkins. Mosquito Night Images. Mosquito Night.


2008 – Mark Penfold. Supersize Design – Computer Arts

2008 – David Williams. Showcase Hartlepool Police Station – Commissions North.


2006 – Duncan Robertson. Generations Combine in War Sacrifice Tribute, The Sentinel Newspaper.

2006 – Author Unknown. The Power of Art. A Working Partnership, Learning from the LIFT Experience.

2005Gabriel Gregory. Letters of Love Which Tie a Community Together. The Sentinel Arts Review.

2005Author Unknown. Love Ties Launch. Creative Stoke. http://www.creativestoke.org.uk/parklove.html

2004Nick Coligan. Public Art Has designs on Lifting City’s Cultural Image. The Sentinel Newspaper

1992 – James Hall. SCULPTURE / Making chaos out of order: James Hall reflects on ‘Natural Order’ at the Tate Gallery, Liverpool, and unnatural selection at the Whitechapel Open. The Independent Newspaper.

Contact Emily Campbell
Email: info@emilycampbell.co.uk | Mobile: 07783 796 416